Many companies struggle to find new and innovative ways to increase website traffic. There is a lot of misinformation online about how to get more visitors and website traffic, which can lead to repeating the same tired strategies and not seeing positive results. Advanced SEO strategies have made it easier to target a specific audience and generate more internet leads for your company. To stay ahead of the competition, you must constantly improve and adapt your website’s SEO campaign.
What is Website Traffic?
Website traffic refers to the number of people who visit a website. Web traffic is measured in visits, also known as “sessions,” and is a common way to assess an online business’s ability to attract customers and its sources.
Servers monitor website activity and record whenever a page receives a visitor (known as a ‘hit’). A’session’ is one visit to a website that may include browsing multiple pages and taking action. Traffic is regarded as critical to a website’s success. Of course, someone creating a website as a personal hobby (for example, a blogger sharing their travel experiences) may not consider traffic to be important. However, understanding website traffic and identifying ways to improve and drive traffic is critical for businesses and organizations to achieve consistent growth.
How is Traffic Measured?
There are several methods for measuring website traffic, including:
Session Identifiers
This entails examining the number of visits to the website over a specific period (one week, one month, etc.) to determine how effective traffic-building initiatives (SEO, PPC, etc.) have been since their implementation.
Purchase Proportion
To succeed, online businesses that sell products through their websites rely on purchases. The number of visitors who make a purchase reveals how effective the website is at encouraging people to buy.
Channels
Another way to track website traffic is to determine which channels it comes from, such as email, organic search, email, and so on.
Rate of Bounce
Bounce rates indicate the number of visitors who leave after only viewing one page — these should be as low as possible.
Why Increasing Website Traffic Important?
When eCommerce first took off in the 1990s, web traffic was viewed as the most important metric for determining a website’s popularity because other metrics to gauge online success did not yet exist. Analyzing a website’s performance became much more comprehensive as digital marketers became savvier.
Tips to Increase Website Traffic
Most businesses nowadays probably ask: How to increase website traffic? It takes time, patience, and perseverance to increase website traffic and SEO. Anyone with a basic understanding of how to use the Internet can benefit from these tips. If you want to rank higher than them your competitors, you must do something completely different, which we will demonstrate in this post.
Find a Keyword for a Traffic Opportunity
Look for a keyword that has a lot of potential. An opportunity keyword is similar to a conventional keyword, but it is more powerful. You’ve probably noticed that Google’s home page now has more content than ever before. Take a look at the first page of results for the keyword ‘SEO Tools’ in the screenshot below.
Keywords are words and phrases that are relevant to the search query of a customer. For example, a customer looking for an affordable car may type “best car deals” or “what is the best car to buy on a budget?” However, you must use the right specific keywords in your content. Social media forums such as Reddit and Quora that discuss the issues your company is attempting to solve are also great places to find keywords and phrases. How? These sites, on the other hand, use question-based, long-tail keywords, which are typically less competitive than traditional keywords with high keyword difficulty.
Long Tail Keywords Can Make or Break It
Long tail keywords are those that are more specific – and typically longer – than more commonly used keywords. Long-tail keywords receive less search traffic but have a higher conversion value because they are more specific.
Consider Content Competition
A single search query, for example, “What is SEO?” ” displays thousands of blogs and websites that address the same issues. It is not impossible to stand out among hundreds of competitors, but it requires well-thought-out strategies and thorough competitor research. Here’s how to compare your website’s growth to competitors for relevant keywords, increase traffic to your website for specific search queries, and develop a leak-proof organic growth strategy.
Take a look at the screenshot below, which shows the top page results for the search ‘paleo desserts.’
As you can see, the outcomes are dessert recipe lists. You wouldn’t want to publish a blog post like “what makes a dessert paleo or not” if you wanted to write for that keyword. You’d rather have a post that contains several recipes. One of my most significant keywords as a digital marketing practitioner is ‘keyword research.’ When we looked at the content that was ranking for that term back in the day, they didn’t include any keyword-finding suggestions or tactics. Rather, they were all colossal guides.
Make your Content or Blog Unique
Make material that is unique or superior. You have two basic alternatives when it comes to developing SEO content. Option one: you can come up with something unique. The second option is to make something better. Let me clarify. The majority of the time, you want to publish something that is just superior to what is presently there. However, there are occasions when it is more practical to design something wholly unique.
The lifeblood of any online page is its content. Many people visit your website because your headline piqued their interest, but the quality of your content is what keeps them coming back. Excellent content is relevant, well-formatted (easy to read), engaging, and written in simple language. A few pointers for improving blog content:
- Headers make it easier to scan your articles. Furthermore, dividing your content into well-labeled sections allows readers to quickly locate the information they require.
- Articles are common types of content, but they are neither the only nor the most effective. A video may be a more efficient way to communicate in many cases. Custom branded infographics must be included in your articles.
- It’s a good idea to go back over your old content and see how you can use your new insights to improve it, whether it’s by repositioning keywords, updating ideas, or choosing a more efficient format.
Incorporate the Hook
Because this is an advanced SEO technique, you may want to skip this step if you’re new to SEO. Now that that’s out of the way, let’s look at how it works. You’re probably aware that pages with the most backlinks tend to rank higher in Google. However, how can you persuade others to link to you? Here’s how to do it in two easy steps. The first step is to determine why consumers link to the material in your business, often known as the hook.
On and Off-Page SEO Optimization for Your Website
There’s a lot that goes into SEO content optimization. Let’s start with search engine results pages (SERPs). SERPs, or Search Engine Results Pages, is the search engine’s response to user search queries. SERPs appear when a user types a query and a list of relevant websites, ads, and features appears. Almost all user traffic through SERPs can be classified as paid or organic. Increasing organic reach through SERPs is critical. Certain keywords have a higher level of competition than others. Targeting the right keywords can help you rank much higher for a search query.
Another way to increase traffic to your website is through search engine optimization (SEO). SEO refers to the process of optimizing your website and contont to appear higher in search engine results pages (SERPs). This can be a complicated process, but there are numerous resources available to assist you in getting started. There are also numerous SEO tips and services available to assist you in optimizing your website for higher rankings. The most important thing is to concentrate on providing useful content that will pique the interest of potential customers. You should also ensure that your website is simple to use and adheres to good design principles. If you can accomplish all of these tasks, you will be well on your way to increasing your SEO ranking.
Make Internal Hyperlinks
Internal links do work, but they must be done correctly. You want to link to pages that you wish to rank from high authority pages on your site. Internal links will pass authority to the pages you want to rank, giving them a boost in the rankings. You may have noticed that I have included links to a few of my earlier posts in this article. Because this is a brand-new post, it currently has no authority. As a result, I’m linking it to other posts on my blog that has already received a lot of attention, and I’ll be doing the same in reverse. Internal links will be added to my new post as a result of this. It’s as simple as that.
Use the Skyscraper Method for Traffic
Brian Dean of Backlinko invented the Skyscraper Technique. It’s a link-building strategy in which you find high-ranking content with a lot of backlinks, exploit its flaws, and create a much better piece of content. You’ve probably heard of the skyscraper technique by now. It’s a viral content marketing and SEO strategy from a few years back. The original skyscraper strategy is nice, but it misses out on something quite critical for Google ranking today: search intent. A Google searcher’s search intent is what they’re seeking when they search. And the more closely your material matches their objective, the higher your ranking will be.
Work on the Design of Content
Our content’s design, in my experience, can make or break our SEO. Assume we’ve just produced the best post ever, but it’s bland and uninteresting. No one in their right mind would link to such a page, and Google searchers who encounter such an awful page will return to the search results. That is why we devote so much time, money, and effort to content creation.
No concerns if you don’t have thousands of dollars to spend on every piece we publish. Here are three easy methods to make our material appear fantastic. First and foremost, there are images, screenshots, and photographs. Every post contains numerous screenshots and photos. Then, using blog post banners or featured photos, we can improve the appearance of our content. The custom-made images that appear at the top of your article are known as post banners. In the beginning, we now alternate between using a 220 by 220-pixel graphic and a huge banner. Finally, there are charts and graphs. Not only can charts and visualizations look great, but they also aid in the comprehension of complex information in the post. They also don’t have to be particularly elaborate or expensive to be effective.
Create Website Backlinks
Assume we’ve just published a fantastic piece of content on our website. A piece of content that has a hook and is also search intent optimized. What comes next? It’s time to start constructing links to that page. Here’s how to do it. To begin, utilize a technique known as the content road show. The goal of this technique is to get your content in front of the correct people. Who are the appropriate individuals? Those who publish blogs in your field! With that out of the way, here’s how the content roadshow works.
When we produce a valuable piece of material, we aim to discover people who have recently posted stuff on that topic on Twitter to spread the word. Send a customized version of an outreach script to each of these persons. It’s important to note that we shouldn’t come out as aggressive; instead, simply offer to send them a link to our article. We can get a lot of social shares from authoritative bloggers with this simple strategy.
Following that, we’ll employ broken link building. This is a straightforward method. Find a broken link on someone’s website, then submit our material as a substitute. If you accomplish this by first helping the person you contact before asking for anything, they will gladly add your link.
Encourage Community Participation and Comments Among Visitors
A Google employee made waves a few years ago when he claimed that comments can enhance your Google ranking. I believe he meant that comments and community can enhance your ranks indirectly. People that feel like they belong to your site’s community, for example, are more likely to share and link to your content.
In any case, we’ve discovered a definite link between comments and ranks. So, what can we do to encourage more people to make comments? One thing that has helped me is responding to every comment we receive. Many people lament the fact that no one responds to their blog entries. However, when we visit their blog, we notice that they don’t even bother to respond to the few comments that are left. The truth is that we need to respond to comments if we want to establish a community on our site.
Use Website Traffic Checker
The number of visitors and engagement on your website is referred to as website traffic. Knowing which posts are successful, for example, tells you what works. Knowing which posts are underperforming provides an opportunity to experiment. Google Analytics is a great example of a traffic tracking tool. It allows you to track a variety of user inputs. For example, the level of detail it provides enables you to track a customer’s exact journey through your site. You can also view the keywords for which your site’s pages rank.
Utilize Social Share Buttons
Social media is an excellent tool for promoting your content and reaching a larger audience. You can boost website traffic volume when you share links to your blog posts or other website content on social media. Furthermore, using social media will help improve your brand’s online visibility and raise overall awareness of your business. There are numerous social media platforms to choose from, so pick the ones that best match your target audience and goals. To get the most out of each post, post regularly and use relevant hashtags whenever possible.
Drive Website Traffic with Mach1Design
Businesses that take these steps can expect to see an increase in website traffic over time. While many of these strategies provide immediate gratification, others require more time and patience. Continue to push forward by experimenting with different methods and analyzing the results. I hope this article taught us both something new today. If that’s the case, please let me know by sending me an email, texting me, or phoning me at [email protected] or give us a call at 318-349-4998.
